Postcards are Still an Effective Marketing Tool

Postcards are only effective if they are read by your target market. They are inexpensive to produce and distribute (especially if you utilize EDD). Recently, the USPS changed the size specifications for postcard mailings. Post cards as large as 6 x 9” now qualify for postcard rates. What's the big deal? Previously, in order for a mailed piece to qualify for the postcard rate, it could be no larger than 4.25 x 6. Since the postcard rate is much cheaper than the standard letter rate, this makes a huge impact on the effectiveness of using postcards in your marketing plan.

The article below outlines some effective, yet simple postcard ideas. If you are looking for a postcard campaign, RB Concepts is here to help get your project off the ground. Call us today!