A recent article posted on LinkedIn gives an in depth insight to B2B: what it is, and how to utilize it in your marketing strategy.
What Is B2B Marketing: Definition, Strategy, and Trends
If you want to learn about B2B marketing, what tactics it entails, and how to succeed at it in today’s environment, you’ve come to the right place. Let’s explore the topic in-depth to shed light on each element of the most effective modern B2B marketing strategies.
What Is B2B Marketing?
As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.
In a broad sense, B2B marketing content tends to be more informational and straightforward than B2C. This is because business purchase decisions, in comparison to those of consumers, are based more on bottom-line revenue impact. Return on investment (ROI) is rarely a consideration for the everyday person—at least in a monetary sense—but it’s a primary focus for corporate decision makers.
In the modern environment, B2B marketers often sell to buying committees with various key stakeholders. This makes for a complex and sometimes challenging landscape, but as data sources become more robust and accurate, B2B marketers’ ability to map out committees and reach buyers with relevant, personalized information has greatly improved.
Who is B2B Marketing For?
Any company that sells to other companies. B2B can take many forms: software-as-a-service (SaaS) subscriptions, security solutions, tools, accessories, office supplies, you name it. Many organizations fall under both the B2B and B2C umbrellas.
B2B marketing campaigns are aimed at any individual(s) with control or influence on purchasing decisions. This can encompass a wide variety of titles and functions, from entry-level end-users all the way up to the C-suite.