Direct Mail is still a thriving marketing tool, especially in this day and age when nearly everyone is being overwhelmed with digital advertising.
The key to direct mail success lies not only in the right target market and messaging, but finding an automated process that works for your campaign.
A recently published article in PrintingImpressions gives insight into the Direct Mail Automation process. This article (How Direct Mail Automation Is Driving the Printing Industry, by Kiran Suresh) is worth the read! Here is an excerpt from the article:
Â
